Marketing, in its purest form, is the thoughtful combination of graphics and text. Sometimes you are drawn to a striking image with a quiet, subtle message. Sometimes it is the words alone that capture your attention while the image is simply a backdrop. And then there are those times when both seamlessly work together to create one entity and you can’t help but stop and stare.

More than anything else, it is the responsibility of marketing to pull you in. It has only a brief moment to demonstrate why it is worth your attention. It lives to entice you and its greatest ambition is to guide your next move.

Motivating you to purchase a product, try a service or support an organization in need, marketing can do many things. It is sometimes understated and sometimes bold. And while you may not be able to explain exactly why it speaks to you, all that matters is that it does.
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